History Of Southern California s Shoreline And...

Introduction On the afternoon of January 28, 1969, a terrible environmental disaster occurred when a well blowout on the Union Oil Company platform A, causing one of the largest oil spill in the United States. The platform was located in Summerland Oil Field pier which 6 miles east of city of Santa Barbara. Riggers desperately tried to repair the well before oil started spreading to the shoreline. Needless to say, the effects of the oil spill sparked outrage from the local community and the media that inevitably caused ecological effects, safety and ethical concerns. It took oil workers a total of 11 days to cap the ruptured pipe, while an estimated 3 million gallons of poisonous black crude oil showered the Pacific Ocean. Sadly, oceans†¦show more content†¦33). Oil companies and prospectors quickly started developing oil rigs on private beaches, and in 1896, the world’s first offshore drilling rigs was originated in Summerland, California. Summerland was a tourist town known for the tranquil climate, beautiful beaches, and health resorts. As oil rigs were being constructed, drilling was often rushed and the marine water suffered ecological harm by being the dumping grounds for waste and other harmful conditions. The local community and environmentalist were increasingly becoming outraged when the well- manicure coastlines were rapidly becoming disfigured by noisy, disruptive, plastering oil rigs. During this time, all offshore activities were unregulated by the state and the only legal requirement for prospector was that they negotiate an agreement with the owner of the ocean front property of which drilling rig would be extended (Wilder, p.31). As technology evolved, offshore drilling moved progressively into deeper water and farther away from oceanfront. In 1958, Richfield Oil Company developed the first drilling man-made island in Rincon where there was a substantial amount of oil was found. With the mounting pressure and high demand to produce more o il and gas, geologists studied the anticlinal trends and discovered the abundance of oil productive in Rincon Island extended underneath the Santa Barbara Channel. By the 1960’s, oil prospectors began to partner with one another developing into large oil

The Leadership Styles of John F. Kennedy and Ronald Reagan...

The purpose and the intent of this paper are to compare and contrast the leadership styles and scope of influence of two historical leaders. This paper will capture what made this historical leader effective looking at these points of interest one) Integrity, two) Knowledge, three) Sincerity of purpose and four) Care for others. This paper will also view how the historical leader influenced the lives of others in a positive or negative way. How will or has this leader been remembered in history? In my personal opinion would I consider this leader a servant-leader and how did these leaders use their communication skills gain the support for their ideas doing the time of leading others. It is the hope that the reader will be able to make a†¦show more content†¦These two men were exceptional great leaders and have made a make in the U.S. as one of the greatest Presidents that ever served. The within the leadership of Kennedy he was able to create an environment that opened more communication. Kennedy led in a way that all task to be covered under his administration were done that no one felt that he was a dictator. An example of this act is John F. Kennedy asked the congress to create the Peace Corps. The Peace Corps is a program created that was established by the Executive Order in 1961 and was authorized by the U.S. Congress. This is a volunteer program ran by the government with the mission of providing technical assistance, helping people outside the United States to understand the culture while helping American understand the culture of other countries. Kennedy also founded another program the New Frontier this program promised federal funding for education, economic aid to rural regions, medical assistant and care for the elderly and the intervention to bring a stop to the recession. Reagan policies known as â€Å"Reaganomics† were aimed at controlling inflation and spurring the economic growth this was to be done through tax cuts and the r eduction in government spending. John F Kennedy was a man that led this country and government with integrity he was a man that was for the people and he thought of the people in a veryShow MoreRelatedComparison Of John F Kennedy Inaugural Address999 Words   |  4 Pages The Inauguration of President John F. Kennedy and the Farewell Address to the Nation by President Ronald Reagan share similar tones when addressing the American people. As one President enters the white house and the other leaves, both men share their admiration, strength, and compassion that the American people share when working together. The Farewell Address and the Inauguration were two of the most memorable speeches of all time. It is as though both men were speaking to the public as if theyRead MoreLeadership Styles From The Television1395 Words   |  6 Pagesbook, will be identified. Leadership theories will be used to evaluate my selected leader to determine what characteristics and leadership abilities helped this leader become successful. I will also include an evaluation of my own leadership style and identify what my individual leadership characteristics are. The plan will be developed to improve my leadership style based upon the findings of my chosen leader’s leadership style compared to my own. Leadership Style Leadership influences a group ofRead MoreAnalysis of the Leadership Style of President Obama3441 Words   |  14 Pageseveryone expected. President Obama is not yet a transformational leader like John F. Kennedy or Martin Luther King but in various situations he proved that he has a lot of characteristics of this kind of leader. 1. Introduction The election campaign of Barack Obama from November 2007 to November 2008 was not a normal campaign - it was different. He stated in inaugural speech 2008 that a â€Å"new dawn of American leadership is at hand† (Abcnews 2008). The big question is what was different to otherRead MoreAnalysis of the Leadership Style of President Obama3428 Words   |  14 Pageseveryone expected. President Obama is not yet a transformational leader like John F. Kennedy or Martin Luther King but in various situations he proved that he has a lot of characteristics of this kind of leader. 1. Introduction The election campaign of Barack Obama from November 2007 to November 2008 was not a normal campaign - it was different. He stated in inaugural speech 2008 that a â€Å"new dawn of American leadership is at hand† (Abcnews 2008). The big question is what was different to other campaignsRead MoreThe Government And The Media2441 Words   |  10 PagesInformation introduced to the public is the key to a successful possession of any political leadership position. Those who control the information flow control the collective minds of the people. They control how much the public knows and, ultimately, how the public feels. The struggle for power through information in a democratic system mentioned before is a battle waged by two major contenders: the government and the media. Mass media can be defined as venues for messages that are created forRead More The American Presidency: Evolution in Time Essay examples2450 Words   |  10 Pagesother divisions of the same government, has the power and responsibility to literally, as history has proven, change the world. The American people, like all people everywhere, want to have our (political) cake and eat it too. We want a lot of leadership, but we are notoriously lousy followers (Genovese). In other words the expectations the public has of the executive office are ever-changing since we demand that our leaders keep up with the evolving world around us and them. Throughout the pastRead MoreEssay His 135 Week 9 Final Project3576 Words   |  15 Pagesof presidency of John F. Kennedy, possibly was appropriate to his view that unless a strong line was drawn, the Soviet Union would continue to exert its authority and power. Though, the quality of the South Vietnamese military was poor, and unlike the North Vietnamese military, had corruption, poor leadership, and an incompetent government made it all but impossible to fight a modern war with any hope of winning (McNamara, 1996, 3-20). After the assignation of Presi dent Kennedy, Lyndon Johnson wasRead MoreEssay on The Republican Party3091 Words   |  13 PagesRepublican party is one of the two major POLITICAL PARTIES in the United States, the other being the DEMOCRATIC PARTY party. It is popularly known as the GOP, from its earlier nickname Grand Old Party. From the time it ran its first PRESIDENTIAL candidate, John C. Fremont, in 1856, until the inauguration of Republican George BUSH in 1989, Republican presidents occupied the WHITE HOUSE for 80 years. Traditionally, Republican strength came primarily from New England and the Midwest. After World War II, howeverRead MorePre-Columbian Period9302 Words   |  38 Pagesneeded] [edit] North Americas Moundbuilder Culture A Mississippian priest, with a ceremonial flint mace. Artist Herb Roe, based on a repousse copper plate.Mound Builder is a general term referring to the American Indians who constructed various styles of earthen mounds for burial, residential and ceremonial purposes. These included Archaic, Woodland period (Adena and Hopewell cultures), and Mississippian period Pre-Columbian cultures dating from roughly 3000 BC to the 16th century AD, and livingRead MoreEssay on The Effects of Birth Order3381 Words   |  14 Pagesmotivated? These, and many other questions are being thoroughly studied by psychologists (Harrigan, 1992). In 1923, the renowned psychiatrist Dr. Alfred Adler, wrote that a persons position in the family leaves an undeniable stamp on his or her style of life (Marzollo, 1990). Research has shown that birth order does indeed affect a child; however, it does not automatically shape personality. If it did, life would be much more predictable and a great deal less interesting (Marzollo, 1990). Yogi

Advergames Free Essays

Synopsis Advergames – Advertising into your subconsciousness Disposition This paper investigates how advergames and anti- advergames have made a ground in our culture. I will explore how the anti- advergame movement utilizes the procedural rhetoric in order to create awareness. Furthermore I will come to a conclusion about why or if we need the anti – advergame movement. We will write a custom essay sample on Advergames or any similar topic only for you Order Now What exactly is advergames? Advergames is a great way to reach out to the consumers in a subconscious manner. Advergames are video games which contains advertisement for a product, service, or company. – Advergames are created to fill out a purpose – often to promote the company or one of the products. These games are often distributed freely as the game is a marketing tool. – Advergames can also be less obvious in their advertisement with product placement in the game. The video games is an alternative form of advertising with some advantages: they are cheap, fast, and have an extraordinary peer-to-peer marketing ability. Advertising within a video game allows for more exposures to the product than traditional ads because, according to Ellen Ratchye– Foster, a trend analyst for Fallon, â€Å"anyone who buys these games devotes weeks and weeks to getting through their levels. † This means that the consumer will see the advertisements over and over while they play, thus it may resonate with them. †1 Product placement – â€Å"Product placement in-game-advertising is most commonly found in sports titles and simulation games. For advertisers an add may be displayed multiple times and a game may provide an opportunity to ally a product’s brand image with the image of the game. – Such examples include the use Sobe drink in Tom Clancy’s Splinter Cell: Double Agent – While product placement in film and television is fairly common, this type of in-game advertising has only recently become common in games. â€Å"2 1 http://advergamingtoday. blogspot. com/2006/02/just-product-placement. html 2 http://en. wikipedia. org/wiki/Advergaming What is anti – advergames? Anti- advergames are games that challenge players to rethink their relationship with consumption and encourage corporate critique. â€Å"Advertisers, governments and organizations mount huge campaigns to show us what they want us to see, and we want to expose what they’re hiding,† 3 In order to create awareness for the consumer (or more precisely the player) molleindustria. org and others create anti – advergames. The video games satirize big companies and question corporate polices ranging from how cattle are raised (The McDonald’s Videogame) to low pay for workers (Disaffected! . â€Å"I’ve always had a complicated relationship with advertising,† Bogost said. â€Å"It’s everywhere, and it’s becoming more and more parasitic. Yet, because it’s everywhere it has the power to influence people positively as well as negatively. † 4 When attempting to sell games as a persuasive medium, those in the business early on fou nd it useful to refer to this class of games as serious games. Ian Bogost wrote the book †Persuasive games† where he analysed the rhetoric these games used in their attempt to share information. Persuasive games – Ian Bogost †A book about how videogames make arguments: rhetoric, computing, politics, advertising, learning. In Persuasive Games, Ian Bogost explains how companies with the video game as a medium can make arguments and influence players. The games represent how the real and artificial/imagined systems work, and the players are invited to an interaction with the system to form an opinion about them. Bogost analyses the unique functions of rhetoric in software and especially in videogames. He argues that videogames because of their representation of procedurality open a whole new domain for persuasion, a new form for rhetoric. 5 3 http://www. molleindustria. org/node/149 4 http://www. molleindustria. org/node/149 5 http://www. bogost. com/books/persuasive_games. shtml This new form is called â€Å"procedural rhetoric† and is a form of rhetoric that is tied to the core affordances of computers which is running processes an executing a rule-based symbolic manipulation. 6 Procedural rhetoric is the practice of authoring arguments through processes. Computer games are interesting in this regard because they are some of the most complex processes that exist. †Covering both commercial and non-commercial games from the earliest arcade games through contemporaty titles, I look at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and education. The book reflects both theoretical and game-design goals. †7 The McDonald’s Videogame example McDonald’s video game is a good example of procedural rhetoric. The game was designed to persuade you that McDonald’s business model is corrupt. The McDonald’s Videogame mounts a procedural rhetoric about the necessity of corruption in the global fast food business, and the overwhelming temptation of greed, which leads to more corruption. In order to succeed in the longterm, the player must use growth hormones, he must coerce banana republics, and he must mount PR and lobbying campaigns. â⠂¬ 8 The game makes a procedural argument about the inherent problems in the fast food industry, particularly the necessity of overstepping environmental and health-related boundaries. Critical Play – Mary Flanagan While Ian Bogost’s procedural rhetoric explore the expressive processes in video games, Mary Flanagan examines the theories of critical play which considers how designing a play space in a 6 7 8 9 http://www. bogost. com/books/persuasive_games. shtml http://www. bogost. com/books/persuasive_games. shtml The Rhetoric of video games, Ian Bogost p. 127 The Rhetoric of video games, Ian Bogost p. 127 video game can be a kind of social activism. Definition of critical Play To Flanagan, critical play â€Å"means to create or occupy play environments and activities that represent one or more questions about aspects of human life,†10 and â€Å"is characterized by a careful examination of social, cultural, political, or even personal themes that function as alternates to popular play spaces. [†¦] Thus the goal in theorizing a critical game-design paradigm is as much about the creative person’s interest in critiquing the status quo as it is about using play for such a phase change†11. The connection that this process has with social activism is that the games that people play and how they play those games change in response to culture. The doll example A simple example of critical play in a natural setting is playing with dolls. They are often used to enforce gender roles and stereotypes, many young girls today and in the early days of the doll industry would use dolls to break down social roles. Violent fantasies, macabre funerals, and other forms of changing the way play worked with dolls provides a striking example of critical play in its natural form. 2 10 Critical Play: Radical game design, Mary Flanagan, p 6 11 Critical Play: Radical game design, Mary Flanagan, p 6 12 http://www. popmatters. com/pm/post/128966-mary-flanagans-critical-play Anti – advergames Ian Bogost is one of the founding fathers of anti- advergames and in his book Persuasive Games he describes how procedural rhetoric can be used to understand the problems in our culture. â€Å"Disa ffected! Does not purport to proceduralize a solution to Kinko’s customer service or labour issues. But its procedural rhetoric of incompetence does underscore the problem of disaffection in contemporary culture, on both sides of the counter. We’re dissatisfied or unwilling to support structures of authority, but we do scarcely little about it. We go to work at lousy jobs with poor benefits and ill treatment. We shrug off poor customer service and bad products, assuming that nothing can be done and ignoring the reasons why workers might feel disenfranchised in the first place. We take for granted that we can’t reach people in authority. These problems extend far beyond copy stores. Disaffected has, like the McDonald’s video game, no solution to how we change the problem. The game attempts instead to inform and educate the users by using the procedural rhetoric, showing how the organisation/world through processes affect everyone. The question is, does anti – advergames really have the effekt that Bogost and other gamedesigners think it does? Its a question with more than one side. On one hand people do get a better understanding of the structure and the core of the message but how is that different form any other campaign? On the other hand we already know that Billion dollar companies may be a little rough around the edges and that morally the best thing (in a perfect world) would be to avoid the products and companies altogether. So why do we need anti – advergames to inform us about the dangers? The point is to create awareness. There arent any (easy) solution to the problems so the next best thing is to make people aware of how the system works so that we dont stand idly by. This does not mean that the anti- advergames are created in a belief that the user, by playing the video game, is fully enlightened on completion of the game. Often the player already has insight in how the system works as the people who aren’t interested in the critique wont be interested in the game either. None the less designers like Ian Bogost and Paolo Pedercini (molleindustria. org) feel their work will have some effect. At the very least, they contend, players might start thinking about corporations in new ways. The games, Pedercini said, â€Å"can make people ask some questions, and for instance read a book or consider that there are a lot of motivations to change their lifestyles. â€Å"13 Brad Scott, director of digital branding at Landor Associates has an other opinion: â€Å"I don’t know that they would have that negative effect on the brand,† Scott said. â€Å"You can almost use it as, ‘Boy, we’ve become such an icon as a brand that we’re being mimicked by video games. † 14 I cant say which statement I think is correct but I think that advergames are a great way of advertising. There is an enormous amount of people who play video games, â€Å"according to the Interactive Digital Software Association, as many as 60% of Americans over age 6 play them. Putting that statistic together with the number of people using the internet, you have a phenomenal am ount of people you can market to. â€Å"15 This great area of potential would of course be a great place for marketing, both commercial and non-commercial. It would be a waste not to utilize it especially if the people aren’t as offended or as immune as to other of the more traditional methods of advertising. 13 http://www. molleindustria. org/node/149 14 http://www. molleindustria. org/node/149 15 http://advergamingtoday. blogspot. com/2006/02/just-product-placement. html 7 Digital Kultur Conclusion Advergames are becoming more and more popular as the availability to the internet increases. The video game is like any other media being used to the benefit of the marketing industry and why not? The anti – advergame movement with Ian Bogost criticise the marketing industry for being omnipresent and overpowering in its behaviour but is itself a game that has an agenda. Despite all, the anti – advergames are needed. The goal is not to come up with a solution, but to create awareness, and that is exactly what they do. We have an anti advertising forum in any other media, why not in the video games? 8 http://advergamingtoday. blogspot. com/2006/02/just-product-placement. html http://en. wikipedia. org/wiki/Advergaming http://www. molleindustria. rg/node/149 http://www. bogost. com/books/persuasive_games. shtml http://www. popmatters. com/pm/post/128966-mary-flanagans-critical-play http://www. molleindustria. org/node/149 Texts Ian Bogost, ‘The Rhetoric of video games, in The Ecology of Games: Connecting Youth, Games, and Learning, Cambridge, MIT Press, 2008 Ian Bogost, ‘Procedural Rhetoric’ [extract], in Persuasive Games: The Expressive Power of Videogames, Cambridge, Mass. : MIT Press, 2007 Mary Flanagan, ‘Introduction to Critical Play’, in Critical Play: Radical Game Design, Cambridge, Mass. : MIT Press 2009 9 How to cite Advergames, Papers

What Is Scientific Method Use for free essay sample

Antron Brown What liquids cleans pennies the best? I want to see which liquid pine-sol, vinegar, or lemon juice can get the rust off the penny to make it shine like brand new. Hypothesis – I think the vinegar would clean the penny better than the lemon juice or pine-sol. I think the lemon juice will not do anything at all and the pine-sol will just make the penny smell good. MATERIALS †¢ 3 plastic cups †¢ Vinegar †¢ Lemon juice †¢ Lemon pine-sol †¢ 3 dirty pennies †¢ Composition book Vinegar is a versatile liquid which results from the fermentation of ethanol. The main ingredient of vinegar is  acetic acid which makes it an acidic taste. Lemon juice is made from fresh lemons squeezed to get the juice out. It’s essentially made up of citric acid and lemons. Pine Sol and generally other kinds of household cleaners are prepared with a custom blend of pine oil or scent water and ammonia. We will write a custom essay sample on What Is Scientific Method Use for or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Various cleaners use different kinds of additives for decreasing streaks or leaving a pleasant scent. A new penny is partially made from bright, polished copper. But after awhile, pennies loses its shine. Why? When the copper combines with the oxygen in the air and makes a covering called an oxide. When you put the penny in lemon juice the acid in the lemon chemically eliminated the oxide and youre left with a bright copper penny http://wiki. answers. com/Q/How_does_a_penny_rust#ixzz1fL1h5phh http://wiki. answers. com/Q/Whats_lemon_juice_made_out_ofaltQ=What_is_lemon_juice_made_ofisLookUp=1 http://en. wikipedia. org/wiki/Pine-Sol http://www. wisegeek. com/what-is-vinegar. htM